It's an Indian built Rajdoot RD 350! After Yamaha stopped building the very successful RD 350 in the mid 70s, Indian firm Escorts bought the rights and built their version from 1983 to 1990. It different from the Yamaha version mainly in having a drum front brake and a detuned engine. It was sold as a competitor to the Enfield 350, and although you'd expect it to be a runaway success (well, which would you choose?), it was never a commercial success due to high fuel consumption, very expensive and difficult to obtain spares, and a lack of dealers who could work on one. Pity, as it would be a lot sportier, and certainly MUCH cooler than an Enfield. Wikipedia
I would imagine that this was fairly 'racy' advertising for India in the 80s!
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